In the early 1920s, William Baume and Paul Mercier teamed up to start a company called Baume & Mercier, Genève, in 1918. They quickly became a prominent player in the wristwatch industry by creating beautifully designed watches that were well-regarded for their balanced shapes. Baume & Mercier continued to innovate and expand their product range, captivating watch enthusiasts with their exquisite craftsmanship.