Luxury Watches That Hold Their Value in 2025

The watch industry isn’t one to remain constant, as it is forever evolving and changing, and as such, the investment value of timepieces has become a significant consideration for collectors and enthusiasts.

In 2025, certain models from iconic brands continue to stand out for their craftsmanship, history, and ability to hold — or even increase — their value. Let’s take a closer look at these timeless pieces and why they remain such strong contenders in the luxury market.

Rolex Submariner

A legend since 1953, the Rolex Submariner is the gold standard for luxury dive watches. Its build quality, timeless design, and rich history make it highly desirable. Rolex’s subtle upgrades, like the ceramic bezel and improved movement, keep the Submariner relevant, while limited supply and high demand ensure its value stays strong. Collectors know that owning a Submariner isn’t just about having a beautiful watch — it’s about owning a piece of horological history. Over the decades, this model has consistently performed well at auctions and private sales, with vintage and rare references fetching impressive prices.

Patek Philippe Nautilus (5711 & 5990)

The Nautilus, designed by the legendary Gerald Genta, is a cultural icon. The discontinued 5711, with its stainless steel case and blue dial, is especially coveted, while the 5990 adds a chronograph and dual time zones. The scarcity of these models drives their value sky-high, making them solid investments. Patek Philippe has long marketed its timepieces with the slogan, “You never actually own a Patek Philippe. You merely look after it for the next generation,” and nowhere is that sentiment truer than with the Nautilus. It’s a watch that not only retains its value but often appreciates significantly, thanks to both its heritage and the constant demand from collectors around the world.

Audemars Piguet Royal Oak

Breaking design norms since 1972, the Royal Oak’s octagonal bezel and “Tapisserie” dial make it instantly recognizable. Stainless steel models and limited editions, especially those with complications like perpetual calendars, tend to appreciate steadily over time. The bold yet elegant design, combined with Audemars Piguet’s impeccable craftsmanship, ensures that the Royal Oak remains a strong player in the luxury watch market. Even as new models and collaborations are released, the core Royal Oak line maintains its allure, proving that good design is truly timeless.

Omega Speedmaster Professional Moonwatch

The first watch on the moon, the Omega Speedmaster is a piece of history. Its classic design and space heritage ensure it remains a collector’s favorite. The manual-winding “Moonwatch” version, with its black dial and stainless steel case, consistently holds its value. More than just a timepiece, the Speedmaster tells a story — of exploration, innovation, and human achievement. As Omega continues to celebrate its lunar legacy with special editions and updated movements, this watch’s popularity and investment potential remain strong.

Richard Mille RM 011

Known for its futuristic materials and bold design, the RM 011 stands out with its chronograph and exclusivity. Richard Mille’s high-tech approach and limited production make their watches highly sought after, with strong resale potential. The brand’s philosophy of combining cutting-edge technology with avant-garde aesthetics has created a niche of ultra-luxury watches that appeal to a younger, trendier clientele. As a result, demand for the RM 011 and similar models has skyrocketed, making them not only wearable works of art but also smart investments.

Tudor Black Bay

A vintage-inspired dive watch from Rolex’s sister brand, the Tudor Black Bay offers accessible luxury. Limited editions and unique dials have shown impressive appreciation, making it a smart choice for collectors seeking value retention. Tudor has worked hard to carve out its own identity while maintaining the quality and reliability associated with Rolex. The Black Bay, with its retro aesthetic and robust construction, appeals to both new collectors and seasoned watch enthusiasts, helping it hold its value in a competitive market.

Vacheron Constantin Overseas

Blending elegance and technical mastery, the Overseas collection is Vacheron Constantin’s answer to the luxury sports watch market. Its rarity and refined design ensure it holds its value, with stainless steel and precious metal models remaining in high demand. Vacheron Constantin’s long-standing reputation for watchmaking excellence adds to the allure of the Overseas, making it a watch that not only complements a luxury lifestyle but also serves as a sound investment.

As we move into 2025, these timepieces represent the perfect blend of luxury, history, and smart investing. Whether you’re a seasoned collector or just getting started, these watches are more than just accessories — they’re lasting symbols of craftsmanship and financial growth. Owning a luxury watch is about appreciating the artistry behind each tick of the movement and understanding that, with the right piece, you’re holding a legacy on your wrist. If you’re thinking about investing in a timepiece this year, these models offer both emotional and financial rewards that stand the test of time.